News


06
June 2017

Eugen Marketing Beteiligungen GmbH acquires 80% of FirmenABC Entwicklung und Management GmbH

A team of specialists headed by partner Johannes Aehrenthal (Corporate/M&A) at international corporate law firm CHSH Cerha Hempel Spiegelfeld Hlawati has advised the shareholders of FirmenABC Entwicklung und Management GmbH in connection with the sale of 80% of its share capital to Eugen Marketing Beteiligungen GmbH, a company belonging to the Swiss Investnet group. The buyers were advised by Martin Wiedenbauer (WMWP).

FirmenABC Entwicklung und Management GmbH, which has subsidiaries in Austria and Germany, was established in 2005 by Klaus Rebernig and Manfred Gansch and is a leading referral marketing agency for small and medium-sized enterprises in the German-speaking world. The company currently has extremely successful business operations in Austria and Germany with over 13,000 satisfied customers. The acquisition of a stake by the Investnet group will enable FirmenABC Entwicklung und Management GmbH to expand further under the same management of directors Manfred Gansch and Klaus Rebernig and enter new markets.

"We're extremely pleased to have supported the shareholders of the FirmenABC group in connection with this complex transaction and to have successfully provided assistance regarding the inclusion of Investnet as a strong partner for the company's expansion", said Johannes Aehrenthal.

CHSH Cerha Hempel Spiegelfeld Hlawati Rechtsanwälte GmbH acted on behalf of the shareholders of the FirmenABC group.

The team at CHSH:

Johannes Aehrenthal (Lead Partner, Corporate/M&A)

Stefanie Heimel (Associate, Corporate/M&A)

Michael Radner (Associate, Corporate/M&A)

Other parties involved:

Wiedenbauer Mutz Winkler & Partner Rechtsanwälte GmbH acted on behalf of Eugen Marketing Beteiligungen GmbH

The team at WMWP:

Martin Wiedenbauer (Lead Partner, Corporate/M&A)

Paul Koppenwallner (Attorney, Corporate/M&A)