News


19
July 2017

CHSH advises Dentsu Aegis on its acquisition of Austrian company media.at GmbH

CHSH has advised the international Dentsu Aegis Network in connection with the acquisition of all shares in the second largest Austrian media agency, the media.at group. The media.at group together with its brands Omnimedia, Mediastrategen und trigomedia previously belonged to the A1 Telekom group, Austrian Lotteries, Austrian Post and Bawag PSK and the Federation of Austrian Industries.

Dr. Johannes Aehrenthal (Partner, Corporate/M&A), who oversees complex transactions on a regular basis and who led the multidisciplinary team at CHSH, said: "As long-term advisor to Dentsu Aegis Network Austria we're extremely pleased to have advised it on its acquisition of the media.at group. The transaction was complex in a number of ways, especially as media.at is a significant competitor of our client on the Austrian agency market.  Lastly, the antitrust team headed by Dr. Bernhard Kofler-Senoner was able to secure authorisation for the merger in Phase I proceedings in a timely manner, which has now made early closing possible. The successful conclusion of this transaction has now established Dentsu Aegis Network Austria as a strong number two on the Austrian market."

The Dentsu Aegis Network with its registered office in London is the third largest advertising agency in the world and one of the world's leading media agencies. The group focuses in particular on the digitalisation of its business segment and plays a leading role in this market sector.

The media.at group is the second largest Austrian media agency with a very strong Austrian customer focus. This will now be strengthened even further as a result of the merger with Dentsu Aegis Network, better preparing the client for future challenges, and in this way it will be able to expand the range of services it offers, especially in the digital and data segment.

The team at CHSH:

Johannes Aehrenthal (Lead Partner, Corporate/M&A), Bernhard Kofler-Senoner (Partner, Antitrust), Jakob Hartig (Attorney, Corporate/M/A), Christoph Peitsch (Attorney, Employment), Armin Schwabl (Attorney, Data Protection/Compliance), Michael Mayer (Attorney, Antitrust), Stefanie Heimel (Associate, Corporate/M&A), Michael Radner (Associate, Corporate/M&A), Florian Wuenscher (Associate, Corporate/M&A), Johannes Frank (Associate, Antitrust), Stefan Hirner (Associate, Antitrust)